Power Rangers

The fans were angry at Hasbro for deconstructing the beloved franchise. I led the campaign to change the conversation and retool the sentiment around an irate fandom. This was the official HASBRO auction of 30 years of Power Rangers props, costumes, and weapons. To change the conversation, I led the campaign that brought cast members from the first American Power Rangers TV show (yes, that one from the 90s) to Dallas to promote the auction.

2.3 million reach
Over a $1 million generated in EMV