Game of Thrones

It was truly the “Mother of Auctions.”

By collaborating with GOT cast members and costume designers, GOT influencers, and podcasters, we delivered an omnichannel campaign that resulted in one of history’s most successful entertainment auctions, which delivered $21 million in realized value when the gavel fell.

That’s because we used the power of organic creative to author an inescapable narrative.

Delivering earned and social results that were as epic as the show itself.