Babe Ruth’s ‘Called Shot’ Jersey

Challenge: How do talk about a piece of American sports history that explains itself? I led the campaign that focused on the nostalgia for the-love-of-the-game. The New York Yankees jersey Babe Ruth wore when he called his shot to deep center field in Game 3 of the 1932 World Series sold for $24,120,000 to become the world’s most valuable sports collectible.

1.64 billion reach
15.3 million total AVE